a new "OIA love model" Is becoming more appealing to radiology groups and health systems looking to focus staff attention on hospital based core competencies A core competency is in which a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990): It provides customer benefits It is hard for competitors to imitate It can be leveraged widely to many services markets. While proactively pursuing a competitive and on a financial basis attractive outpatient imaging services strategy. "Most hospitals have suffered far too long from highly profitable radiology services being siphoned off to outpatient imaging comptetitors in their primary service areas, Says honest Kyle, president (1) (chief executive officer) The highest individual in command of a company.

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